[The below summary is adapted from a Brisbane Times article].
Brisbane based pair Christian McKechnie and Ben Lees came up with the idea to create, package and sell monster-shaped crayons as part of a self-sustainable business model for Act for Kids.
A couple of years ago Ben Lees went out to one of the Act for Kids centres and was talking to one of the therapists who gave him the insight that vulnerable children sometimes draw monsters to express themselves, said Christian McKechnie.
“This fact really resonated with us and we thought it would be a nice way to raise awareness for Act for Kids as well as encouraging people to give,” said Christian.
The pair said the symbolism of using a monster-shaped crayon and watching it disappear as you draw felt the crayons best represented how art therapy helped children work through their emotions.
Ben and Christian started an online campaign to raise funds for initial manufacturing and distribution costs early February and have already exceeded their $20,000 goal. The crowd funding campaign ends March 14, with manufacturing and distribution expected to commence soon after.
For more information or to donate visit http://www.pozible.com/project/203919